Monday, April 14, 2014

The Art of Self-Promotion

It's no secret that self-employed artists need to wear many hats to run their business. The one hat artists seem to hate to wear most is the "Self-Promotion" Hat. Posting, tweeting, and e-mailing about their latest artworks and accomplishments is more time away from the studio and often feels "icky" to artists.

A recent article in the Pittsburgh Tribune-Review, "Artists learn promotion is selling yourself, not selling out" addresses that very issue. It was inspired by writer-artist Austin Kleon, who delivered the opening keynote address at this year's South by Southwest gathering in Austin, Texas. Kleon, a New York Times best-selling author describes his latest book, “Show Your Work! 10 Ways to Share Your Creativity and Get Discovered,” as a book for people who hate the very idea of self-promotion.

If you are a self-employed artist, you will want to read the entire article. It has a lot of great advice from a variety of artists.

And thank you to writer Rex Rutowski for including me and my artwork in the article!


Candace X. Moore said...

Great article, Peggi...such a critical issue for artists. Thanks for posting.

Karine Swenson said...

Hi Peggi,
Yes, self promotion is something I dread. I have also gotten a lot of great advice from Alyson Stanfield (artbizcoach.com).

Overall, I would rather just paint. :)

I love your work!

Peggi Habets said...

Thank you Candace! I know what you mean, Karine; it's what I like least about being an artist. But, we gotta do what we gotta do! :-)