A recent article in the Pittsburgh Tribune-Review, "Artists learn promotion is selling yourself, not selling out" addresses that very issue. It was inspired by writer-artist Austin Kleon, who delivered the opening keynote address at this year's South by Southwest gathering in Austin, Texas. Kleon, a New York Times best-selling author describes his latest book, “Show Your Work! 10 Ways to Share Your Creativity and Get Discovered,” as a book for people who hate the very idea of self-promotion.
If you are a self-employed artist, you will want to read the entire article. It has a lot of great advice from a variety of artists.
And thank you to writer Rex Rutowski for including me and my artwork in the article!