Monday, April 14, 2014

The Art of Self-Promotion

It's no secret that self-employed artists need to wear many hats to run their business. The one hat artists seem to hate to wear most is the "Self-Promotion" Hat. Posting, tweeting, and e-mailing about their latest artworks and accomplishments is more time away from the studio and often feels "icky" to artists.

A recent article in the Pittsburgh Tribune-Review, "Artists learn promotion is selling yourself, not selling out" addresses that very issue. It was inspired by writer-artist Austin Kleon, who delivered the opening keynote address at this year's South by Southwest gathering in Austin, Texas. Kleon, a New York Times best-selling author describes his latest book, “Show Your Work! 10 Ways to Share Your Creativity and Get Discovered,” as a book for people who hate the very idea of self-promotion.

If you are a self-employed artist, you will want to read the entire article. It has a lot of great advice from a variety of artists.

And thank you to writer Rex Rutowski for including me and my artwork in the article!
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